Luxury Switzerland’s Guide to Country’s Best Shopping

From iconic watch brands including Rolex, Omega and Blancpain to high fashion houses such as Akris and Ida Gut, Switzerland has long been a key player in the world’s luxury retail sector. But in addition to providing a chance to binge on quality Swiss products, a visit to Switzerland provides a staggering variety of leading international luxury brands to choose from.

Among the country’s most popular places to shop are Zurich’s exclusive Bahnhofstrasse – widely considered to rival the best luxury shopping to be had in London or Paris – and the many high-end designer boutiques around Geneva’s trendy Rue du Rhône and Rue de Rive. Also worth checking out are the many handcrafted gifts and unique creations available in smaller locales such as Lucerne and Gstaad, as well as the tremendous variety of art available in the galleries and studios of the nation’s capital, Bern.

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